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Vet Manager Exam Prep

Category - CVPM

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The acronym “PONK” stands for pet owner, no kids and is an example of which of the following?

Reverse marketing
Atypical veterinary client
Segment profile
Single sourcing

Explanation

Answer: C- The acronym “PONK” stands for pet owner, no kids and is an example of a segment profile. PONK’s are a typical customer in a veterinary practice, and tend to be very conscientious pet owners.

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