Vet Manager Exam Prep - Question List

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26. Marketing that focuses on existing clientele, aiming to strengthen their bond with the practice and increase their demand for veterinary service is known as what?
  1. Marketing communication
  2. Internal marketing
  3. Patient focus marketing
  4. External marketing
27. An insurance or prepaid service plan that pays for veterinary care provided to an animal for the purpose of preventing disease or promoting health is known as which of the following?
  1. Prepaid veterinary care plan
  2. Proactive for life plan
  3. Wellness plan
  4. Preventative health plan
28. What are terms for employment called, whereby employees may quit and employers may terminate as a matter of their own preference unless a specific provision in an employment agreement states an agreed upon duration of employment?
  1. at-will
  2. right to work
  3. termination clause
  4. employment termination settlement
29. If the Human-Companion Animal Bond is extended to the veterinary health care team, what is the likely result of this bi-directional relationship?
  1. Communication is improved and recommendations are more likely to be followed
  2. The owner is likely to inappropriately emotionally attach themselves to their pets
  3. Communication is weakened and recommendations are more likely to be rejected
  4. The owner is likely to over-request unnecessary services in an effort to gain attention
30. In general, what is the professional attitude of veterinarians towards advertising?
  1. Veterinarians are ethically prohibited from engaging in advertising
  2. Veterinarians are enthusiastic about exploring competitive advertising
  3. Veterinarians view advertising in a positive manner
  4. Veterinarians tend to be adverse to blatant forms of advertising

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