Practice Quiz

CLEP Principles of Marketing Exam Prep

Category - CLEP Marketing

Start a Study Session Sign up for Question of the Day
The function of marketing communications is exemplified by the following four fundamental decisions:
  1. Behavior change, targeting, evaluation, budgeting
  2. Segmentation, evaluation, budgeting, objective creation
  3. Segmentation, behavior change, objective creation, budgeting
  4. Targeting, positioning, objective creation, budgeting
  5. Behavior change, positioning, objective creation, budgeting
Explanation
Answer: D - The function of marketing communications is exemplified by the following four fundamental decisions: targeting, positioning, objective creation, and budgeting. Targeting is central to making certain that the marketing message is tailored to the customers’ needs and wants. Positioning is the creation of a brand image or identity that the customer recognizes and remembers. Finally, setting an objective for the marketing communications process and remaining within budget are important parts of the decisions to be made.
Previous Next
Was this helpful? Upvote!
Login to contribute your own answer or details
Start a Study Session Sign up for Question of the Day

Top questions

Related questions

Most popular on PracticeQuiz