Supply Chain Manager Exam Prep

Answer: C - Along with playing a major role in developing new marketing efforts to attract new customers, market segmentation can also help a business learn how to reinforce existing customer loyalty. For example, a firm may request some kind of feedback through questions specifically addressed to a certain group with the purpose of obtaining practical suggestions on how to make a product better. The customer will then identify that the company is truly aware and the bonds between them will grow stronger.