Answer: A - Product positioning centers on the decisions and activities used to create and maintain a firm's product concept in the customers mind. Such activities must reflect the positions occupied by competing companies and products within the market.

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Supply Chain Manager Exam Prep

Category - Market Segments

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What centers on the decisions and activities used to create and maintain a firms product concept in the customer's mind?

Product positioning
Product segmentation
Targeting
Market positioning

Explanation

Answer: A - Product positioning centers on the decisions and activities used to create and maintain a firm's product concept in the customers mind. Such activities must reflect the positions occupied by competing companies and products within the market.

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