Practice Quiz

ACSM Personal Trainer

Category - Legal and Professional Business and Marketing

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What is the philosophy of relationship marketing?
  1. Advertising your interpersonal skills and charisma is more effective than advertising your qualifications
  2. Developing a personal relationship with clients and keeping them satisfied is more important than seeking out new clients
  3. Focusing initially on selling your services to friends and relatives will quickly build you a client base
  4. Offering couple and group training sessions encourages potential clients who would feel uncomfortable coming alone
Explanation
Answer: B - If a trainer is only focused on getting a sale and not making their clients happy, they will have a hard time keeping the clients that they already have.
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