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Category - EPPP 4

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Fear Induction is one of the most effective persuasion techniques and is commonly used in advertisements and public service announcements. For fear tactics to work, there must be three factors to the message. They are ____________, _____________, and ____________.
  1. Make the message dramatic, with lots of blood, then give it a happy ending
  2. Show a really frightful situation, make it dramatic, then dissolve the fear
  3. Must engender a lot of fear, audience must believe the message, instructions for avoiding the danger must be present
  4. Listen to any “good” politician and you’ll soon figure it out!
Explanation
Answer - C - The fear induction can come from all kinds of sources - from politicians warning us of higher taxes and more crime if we don’t vote for them to ads warning us of social rejection if we don’t use the right mouthwash or a little more seriously, the public service announcement about drinking and driving. With these three factors in any message, it is likely to be received as ‘truth’ by someone. The appeal must engender a lot of fear, the audience must believe the message, and specific instructions for avoiding the danger must be presented.
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