CLEP Marketing

Answer: A - A marketing researcher recruits shoppers of a department store in a shopping mall as they exit the store on a Saturday morning. This is an example of the use of a convenience sample. Convenience sampling (also referred to as accidental or opportunity sampling) is a type of sampling that is not systematic or based on previously determined sample characteristics. In this example, shoppers exiting the department store will be of different ages, incomes, and so on. The advantage of convenience sampling is that it provides readily available participants.