FSOT: 500 Test Prep Study Questions - Question List

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21. If an organization's communications department creates a press release, the inverted pyramid style of writing may be preferred since:
  1. it provides readers with understanding even if they stop reading before learning all the details
  2. it provides a clear presentation of each of the main points with all supporting details provided with the related point
  3. it uses an easy to understand verbiage free from specialty or industry specific terminology that readers might not understand
  4. offers a short synopsis of main points with little detail
22. When writing an optimized press release, a communications writer must focus on which of the following to obtain maximum viewing?
  1. Easy to understand terminology
  2. Submission to multiple news outlets
  3. Keywords to obtain high rankings on search engines
  4. Release with a short period to reach readers quickly
23. When an audience is receiving a message they go through four stages: awareness, comprehension, conviction, and commitment. Which of these stages involves the audience matching their own interests and views with the information being offered?
  1. awareness
  2. comprehension
  3. conviction
  4. commitment
24. When communicating face-to-face, negativity is often apparent when a participant:
  1. leans forward in his chair
  2. crosses his legs
  3. crosses his arms across his chest
  4. rests his chin on his hand
25. When conducting a media interview or making a statement to a member of the media, the phrase "not for attribution" generally implies:
  1. the reporter can use the information, but cannot quote the source directly
  2. the reporter can use the information to help gain perspective, but cannot use the information in publication
  3. the reporter has full use of the information, but must credit the source
  4. the reporter may use the information and credit the source, but only if verified by a second, independent source

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