A competitor has recently hired three of your company’s employees. An email is sent to all remaining employees reminding them of their obligation to protect proprietary information to which they are exposed during the performance of their jobs, and that disciplinary action up to and including termination could result from violation of this policy. Shortly thereafter, a fourth employee interviews with a different competitor. The employee knows that he or she could present him or herself better by discussing current research and development projects on which he is working. The employee decides, however, not to discuss information about these projects with the interviewers.
This represents an example of:
  1. Negative reinforcement
  2. Positive reinforcement
  3. Punishment
  4. Extinction
Explanation
Answer - A - This employee is trying to avoid negative consequences that could result from revealing proprietary information.

Key Takeaway: The other answers refer to the three other possible consequences identified through Skinner’s operant conditioned theory.
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