Supply Chain Management

Category - Demand

________ forecasting methods are primarily subjective and rely on human judgment.
  1. Quantitative
  2. Qualitative
  3. Both
  4. None
Explanation
Answer: B - Qualitative forecasting methods are primarily subjective and rely on human judgment. They are the most appropriate when there is some historical data available or when experts have market intelligence that is critical to making the forecast.
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