Supply Chain Management

Category - Core Concepts

Which is not included in the marketing logistics process?
  1. Implementing the plan for the flow of goods and services.
  2. Planning the flow of logistics information to meet customer requirements at a profit.
  3. Planning the physical flow of goods and services.
  4. Gathering customers’ ideas for new products.
Explanation
Answer: D - Marketing logistics does not deal with taking customers’ ideas into account. It is the process that involves preparing, transporting, and monitoring the flow of physical goods to a market, as well as ensuring that the material and information necessary to meet consumer demands is available. Production costs? and consumer demands must meet at a profit that increases revenue for the organization.
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