CBAP Business Analyst Exam Prep

Category - Enterprise Analysis

According to the Balanced Scorecard by Kaplan and Norton (1996), the financial strategic goals of a company aim to ________.
  1. manage how customers view the company
  2. address finance and accounting outcomes of the company
  3. increase the high-income earner bracket of customers
  4. promote the functional performance of the company
Explanation
Answer: B - According to the Balanced Scorecard by Kaplan and Norton (1996), the financial strategic goals of a company aim to address finance and accounting outcomes of the company.

Key Takeaway: In a Balanced Scorecard of a company, the finance and accounting figures and processes of a company are part of its overall financial strategic goals. For example, a Chief Financial Officer (CFO) may set financial goals such as earning 8% on sales, 12% on investments and 15% on assets in 2010. These figures become the basis for which business analysis determines whether strategic goals have been met.
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