Practice Quiz

CBAP Business Analyst Exam Prep

Category - Enterprise Analysis

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Companies such as IBM and Apple have the following non-financial indicators of performance EXCEPT _________.
  1. market share
  2. product quality
  3. brand recognition
  4. share prices
Explanation
Answer: D - Companies such as IBM and Apple have a number of non-financial indicators of performance such as product quality, brand recognition and market share.

Key Takeaway: Non-financial indicators of performance are those indicators that are not quantifiable. Companies such as IBM have built reputations over many decades that ensure their placements in the market. Share prices are financial indicators of performance that can be analyzed period-over-period by a Business Analyst in a comprehensive effort to examine the company’s functioning.
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