One of the greatest services a facility can offer its membership is quality group fitness classes. In order to determine which classes meet the needs of the customer, it is essential for facilities to track attendance to determine is the class is a good use of resources. When examining class value from a business perspective, management is MOST likely to use any of the following metrics EXCEPT:
Explanation
Answer: C - Although an instructor’s wages will factor into the total cost-per-head, instructor variables (such as wages or seniority) provide no useful information on the value of a class. An instructor with seniority who demands a higher wage, but teaches an extremely popular class, would provide more value to a facility than a cheap, newly-hired instructor with no following.
Class count is a simple measure of the number of attendees, whereas cost-per-head divides the class count by the instructor’s wages. The last metric mentioned - penetration - looks at how many people in the club at a given time attend a specific class. In other words, it says “X” percent of the people who swiped into the building this hour did so to attend a specific class.
