CRM business drivers include which of the following factors?

  1. Inventory control
  2. Increased revenues
  3. Automation/productivity/efficiency
  4. All of the above
Explanation

Answer: D - CRM requires top managerial skills to be successful. The longer-term sustainability of this industry is dependent on recognizing technology as part of an operational strategy driven by customer value and profitability. CRM's functional priorities are inventory control, increased revenues, and automation/productivity/efficiency.

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