Which is longer, the product life span or the project life cycle?
  1. The product life span.
  2. The project life cycle.
  3. They are the same.
  4. It varies according the projects place in the corporate strategy.
Explanation
Answer: A - The product life span.

Key takeaway: If it takes longer to produce a product than the same product will be in use, then the business case needs to be re-evaluated. The product life span should extend well beyond the life of the project, regardless of where it sits within a programme or the overall corporate strategy.
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