Supply Chain Management

Category - Logistics

What is the primary objective of logistics in supply chain management?
  1. To help customers meet creditors so that they can fulfill their needs.
  2. To move the inventory in a supply chain effectively and efficiently to extend the desired level of customer service at the lowest cost.
  3. To plan, decide and sample a new product.
  4. None of the above.
Explanation
Answer: B - A fundamental aim of logistics is to help achieve customer satisfaction. However, there is a limit to the amount that customers will pay for any service, so a realistic aim looks for the best balance between customer service and cost.
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