Supply Chain Management

Answer: D - There are rigorous analytic techniques used to organize consumers into groups with related wants, needs, and attitudes. With these, the potential and size market of each segment can be determined, along with the positioning and the appeal that will be used to cover it. For example, a S-Means Cluster Analysis attempts to identify relatively similar groups of interviewees based on selected characteristics using an algorithm capable of handling large amounts of people. Basically, this method tries to separate n observations into S clusters, and each statement belongs to the cluster with the closest mean.