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Supply Chain Management

Category - Demand

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According to the APICS dictionary, the forecast which projects a company’s sales is called:

An economic forecast.
A technological forecast.
A demand forecast.
An associative model.

Explanation

Answer: C - Demand forecasting is the activity of estimating the quantity of a product or service that consumers will obtain. Similarly, a demand forecast is the prediction of what will happen to a company's existing product sales.

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