Practice Quiz

PHR Human Resources Exam Prep

Category - Strategy

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The function of marketing is often described by the four P’s. Which of the following sets is the four P’s?
  1. Price, product, placement, and promotion
  2. Pressure, position, product, and professional
  3. Price, position, product, and promotion
  4. Pacify, perks, placement, and promote
Explanation
Answer - A - The four P’s are: price, product, placement, and promotion.

Key Takeaway: In marketing, the four P’s are: price, product, placement, and promotion. The “four P’s” concept to describe marketing is commonly used in most textbooks and classes and was proposed by a very prominent marketer, E. Jerome McCarthy, in 1960.
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