A code of ethics will not be effective if
  1. The organization adopts a one-size-fits all approach.
  2. It omits statements relative to how the code will be implemented and upheld.
  3. The CEO does not write the introduction to and/or cover letter accompanying the code.
  4. It includes components that could be perceived as threatening or punitive.
Answer - B - Excluding statements relative to how the code will be implemented and upheld greatly diminishes the likelihood that the code will be effective. Doing so, in effect, robs the code of teeth.

Key Takeaway: The code of ethics must be administered consistently if it is to be effective. Calling that a one-size-fits-all approach is just a negative way of saying that everyone will be held to the same standard, which is a good thing. Although it is advisable that the CEO write the introduction to and/or the cover letter that accompanies the code of ethics, the ultimate effectiveness of the code of ethics is less contingent upon that than it is upon the consistent application of the code within the organization. It is quite possible that employees or other might perceive certain elements of the code as threatening or punitive.
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