Practice Quiz

ACF Cooking Professional Exams

Category - Culinary

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Targeting sales of a business’s goods or services to a narrowly defined group of consumers is called:
  1. Segmented Marketing
  2. Targeted Marketing
  3. Niche Marketing
  4. Narrow Marketing
Explanation
ANSWER: C - Niche Marketing refers to the targeting of a business’s goods or services to a narrowly defined group of consumers. Niche markets includes health foods as well as ethnic cuisines.
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