Practice Quiz

Supply Chain Management

Category - Market Segments

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Segmentation may be difficult for the practicing manager to achieve because it is _________ and therefore has generalized and prescriptive guidelines which may be inappropriate in specific circumstances and conditions.
  1. Speech dependent
  2. Context dependent
  3. Advertisement dependent
  4. All of the above.
Explanation
Answer: B - In practice, segmentation is a challenging and difficult task for the practicing manager to undertake because it is context-dependent and therefore has generalized and prescriptive guidelines which may be inappropriate in specific circumstances and conditions. Simply adding more criteria to reflect the complexity observed does not simplify the task for the manager.
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