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CPCE Exam Prep

Category - Groups

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Groups seem to have several influences on an individual; one such influence comes from the need for direction and information and the belief that the group has more knowledge than the individual. This is referred to as ___________________________.
  1. Informational Social Influence
  2. Individual Need Influence
  3. Group Influence Need
  4. None of the above
Explanation
Answer - A - Have you ever bought a specific brand of anything (a cell phone, or ski equipment) because your friend recommended it? You conform not to gain their approval (Normative Social Influence), but because you assume they have more information than you. That is Informational Social Influence.
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