CLEP Marketing

Answer: C - E-commerce has emerged as an alternative to traditional marketing venues following the Internet’s widening access to customers. Challenges to traditional marketing opportunities include the following except greater Internet access. Traditional marketing is confronted with increasing costs to venues such as television and print advertising. It has also begun to compete with emerging technologies and ever-shrinking audience bases, such as fewer prime-time television viewers. Traditional marketing has also faced a shift in consumer behavior that has resulted in Internet-savvy populations seeking information on products and services online more often than through print or telephone.