Consulting Case Interview Practice Questions

Answer: a and c. Context and collaborators are both part of the 5Cs.

The 5-Cs of marketing analysis are: context (or climate), customer, collaborators, competitors and company.

Context is the regulatory and economic environment. Sometimes technology and social context should be considered as well.

Customers are the targeted market. Look carefully at the size of the market, growth rate and market trends.

Company refers to the company you are analyzing and its brand, product mix and other key traits.

Competitors are rival firms.

Collaborators are suppliers, distributors and other companies the firm works with.

Key Takeaway: Practice using this framework heavily before your real case interviews. As it is very general, you must learn to focus in on the 2 or 3 Cs for the specific case that are the most relevant.

We intentionally included another variation of this question to help you memorize the framework.