Consulting Case Interview Practice Questions

Answer: e - creditor is not one of the 5Cs.

The 5-Cs of marketing analysis are: context (or climate), customer, collaborators, competitors and company.

Context is the regulatory and economic environment. Sometimes technology and social context should be considered as well.

Customers are the targeted market. Look carefully at the size of the market, growth rate and market trends.

Company refers to the company you are analyzing and its brand, product mix and other key traits.

Competitors are rival firms.

Collaborators are suppliers, distributors and other companies the firm works with.

Key Takeaway: To effectively market a product, you must thoroughly understand the market into which a product or service is being launched. The 5-Cs is a great framework to evaluate the industry structure.