Attractive actors/actresses and popular sports stars are paid lots of money to endorse certain products because advertisers know that we want to be as cool, beautiful, or popular as they are. What is this major factor in conformity called?
Explanation
Answer - B - Anyone we admire, like, or want to imitate is in this Reference Group. A funny thing about humans is that we think if we just wear the same kind of outfit, or use the same makeup, or buy the same type of sports shoes, we will be just as gorgeous, athletic, or as talented as our favorite star or personage.
