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National Counselor Exam Prep (NCE)

Category - NCE 4

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Are some people easier to persuade than others? Are you? There have been four major audience characteristics that have been studied in relation to persuasion, pick the one that is not a factor in this study.

Reactance
Personality Traits
Involvement
Resistance

Explanation

Answer - D - Resistance is not a factor, but Reactance is a phenomenon meaning when people feel pressured, they often increase their resistance to persuasion. Personality traits, involvement, and vulnerability are the other three characteristics.

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National Counselor Exam Prep (NCE)

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National Counselor Exam Prep (NCE)

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