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CPCE Exam Prep

Category - Groups

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Attractive actors and popular sports stars are paid lots of money to endorse certain products because advertisers know that we want to be as attractive, beautiful, or popular as they are. What is this major factor called?

Star Quality Groups
Reference Groups
Sky High Groups
Attractiveness Factor

Explanation

Answer: B - Anyone we admire, like, or want to imitate is in our Reference Group. A funny thing about humans is that we think if we just wear the same kind of outfit, or use the same makeup, or buy the same type of sports shoes, we will be just as gorgeous, athletic, or as talented as our favorite star or personage.

A reference group (sometimes referred to as a social aggregate) is a standard or frame of reference people use when choosing and appraising their own abilities, attitudes, or beliefs.

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