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CLEP Marketing

Category - Product Management

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A company uses _______ advertising to promote its existing line of dishwashing fluid, which is in its growth stage of the product lifecycle.

Assistive
Reminder
Informative
Recuperative
Persuasive

Explanation

Answer: E - A company uses persuasive advertising to promote its existing line of dishwashing fluid, which is in its growth stage of the product lifecycle. Persuasive advertising is designed to increase consumer demand for an existing product.

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