CLEP Marketing

Category - Ethics

A company striving for marketing citizenship will
  1. Expand its operations in international markets
  2. Limit its employees to documented citizens
  3. Limit office politics in the organization
  4. Promote environmental consciousness
  5. Conduct regular environmental scans
Explanation
Answer: D - A company striving for marketing citizenship will promote environmental consciousness. Marketing citizenship entails the adoption of a strategy that focuses on the economic, ethical, environmental, legal, and philanthropic social responsibilities of a company. When a company promotes environmental consciousness through such activities as donating money to environmental agencies, it has fulfilled a component of marketing citizenship.
Was this helpful? Upvote!
Login to contribute your own answer or details

Top questions

Related questions

Most popular on PracticeQuiz