CBAP Business Analyst Exam Prep

Answer: B - A clear advantage of open-ended questions in a survey or questionnaire is that it provides information to conduct quantitative analysis.

Key Takeaway: Open-ended questions in a survey or questionnaire provide figures that are analyzed quantitatively. For example, assume that you ask 100 respondents answer a question about how whether they eat dinner at a restaurant at least 3 times per week. If 75 respondents say yes, you can conclude that two thirds of your sample indicates that they eat dinner at a restaurant at least 3 times per week. This type of information is relevant to marketing managers and business owners.