CBAP Business Analyst Exam Prep

Answer: C - NBC studios decides to design and distribute a survey to its viewers asking them about their opinions on fall programming. The survey questions have to be written in a clear and concise manner.

Key Takeaway: Survey questions distributed to a general audience have to be written in a clear and concise manner. This means that the questions do not contain double negatives or difficult to understand branching information. They must also be written at an elementary school level type of wording, similar to daily newspapers. This ensures that survey respondents are not confused or frustrated by the nature of the questions.