A Business Analyst may recruit participants for a focus group who are similar in background and experience, a(an) ______ group, or participants who are different, a(an) ________ group.
Explanation
Answer: A - A Business Analyst may recruit participants for a focus group who are similar in background and experience, a homogenous group, or participants who are different, a heterogeneous group.
Key Takeaway: The experience and background makeup of focus group participants can be either similar (homogenous) or different (heterogeneous) people. Either composition has its advantages and disadvantages in how valuable the information elicited can be for the project.
For example, if an insurance company wishes to form focus groups to gain information about sales procedures, those in the focus group may be all sales agents which makes them homogenous.
