Practice Quiz

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41. What is a paradigm?
  1. A strategic business plan
  2. A theory that orders information about the world
  3. A process that determines how people receive information
  4. The total body of knowledge within a given context
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42. Which of the following accurately summarizes two-step flow theory in mass communications?
  1. Ideas flow from opinion makers to opinion followers.
  2. Persuading people to accept new ideas is a two-step process.
  3. New ideas must come from two different sources to be believed.
  4. People will only accept two new ideas at a time.
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43. What does Klapper’s reinforcement theory say about mass media communication?
  1. It has the power to form bold new ideas.
  2. It has the power to change social customs.
  3. It only has the power to reinforce existing beliefs.
  4. It has the power to change political paradigms.
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44. Which of the following is an example of agenda setting?
  1. An editor’s choice to put a politically embarrassing story on the front page
  2. A photographer’s decision to keep some pictures over others
  3. A writer’s decision to paraphrase an interview
  4. A company’s decision to advertise with a given newspaper
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45. Which theory states that the image created by the media is accepted because people choose to believe it?
  1. Critical communication theory
  2. Dependency theory
  3. Social construct theory
  4. Cultivation theory
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