Practice Quiz

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51. During a conversation, when a friend nods at something you have said, what is this an example of?
  1. Feedback in personal communication
  2. Noise in personal communication
  3. Noise in mass communication
  4. Encoding
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52. What was meant by Marshall McLuhan’s famous statement, “the medium is the message”?
  1. Media areable to directly control what people think about.
  2. People care more about a specific medium than about specific content.
  3. It is important to choose the right medium to convey an idea.
  4. The medium used to convey an idea is unimportant.
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53. Which of the following is an example of technological determinism?
  1. Signing up for an e-mail account
  2. Getting rid of your landline and relying on a mobile phone
  3. Believing that theInternet will cause society to break down
  4. Changing your physical newspaper subscription to an online subscription
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54. What was the first mass-produced form of media?
  1. Books
  2. Newspapers
  3. Records
  4. Radio
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55. Which best defines literacy?
  1. The ability to read simple sentences
  2. The ability to effectively use a given medium
  3. The ability to sound out words
  4. The ability to interact with the rest of society
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