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FSOT Full Test Bank

Category - Communications

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What does Klapper’s reinforcement theory say about mass media communication?

It has the power to form bold new ideas.
It has the power to change social customs.
It only has the power to reinforce existing beliefs.
It has the power to change political paradigms.

Explanation

Answer: C - Klapper’s reinforcement theory says that mass media only have the power to reinforce existing beliefs. This is both because people interpret media how they wish and because people only interact with media sources that agree with their fundamental beliefs.

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