Practice Quiz

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36. What is a pseudo-event?
  1. An event that is faked in front of cameras
  2. An event that is put on specifically to gain publicity
  3. An unimportant event that gets overhyped on a slow news day
  4. A re-enactment of a real event
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37. The 1938 Foreign Agents Registration Act targeted PR pioneer Ivy Lee. What action of his prompted the law?
  1. Denouncing World War II
  2. Renouncing his citizenship
  3. Agreeing to represent Nazi Germany
  4. Writing about the Great Depression
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38. Which audiences do PR professionals address in their work?
  1. Shareholders
  2. Employees
  3. The general public
  4. All of the above
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39. How are public affairs and public relations different?
  1. Public affairs professionals only deal with the general public.
  2. Public affairs professionals work for the government.
  3. Public affairs professionals work with powerful institutions on behalf of theircompany.
  4. Public affairs professionals deal mostly with the media.
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40. What is the standard unit for expressing an advertisement’s efficiency?
  1. Cost per hundred
  2. Cost per thousand
  3. Cost per million
  4. Cost per household
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