CLEP Principles of Marketing Exam Prep

Answer: C -Mabel Realtors has a small but dedicated team of sales and marketing researchers who track and analyze company sales and promotions figures. This team is an example of in-house marketing research. An in-house marketing research team is composed of company employees who either have their own department or are a part of a larger marketing division. Companies that do not want to use an external marketing research team will use an in-house one to control costs and provide continuity. These teams also keep expertise and capabilities within the company.