CLEP Principles of Marketing Exam Prep

Answer: C - The most effective marketing communications tools to move a consumer from brand unawareness to awareness is mass media. To create immediate awareness of a new brand or one that is improved, mass media is the fastest and most efficient tool. Mass media can be employed through a number of outlets, including television advertisements, print advertisements, radio spots, billboards, and other widely viewed outlets. While online advertisements and events are also important, they are not as widely consumed by large groups of people.