Canon is considered to use a house-of-brands approach, which emphasizes product-specific marketing. The advantages of this approach in e-commerce include the following except _____
Explanation
Answer: C - Canon is considered to use a house-of-brands approach, which emphasizes product-specific marketing. The advantages of this approach in e-commerce include the following except easier user tracking across brands. House-of-brands marketing applications in e-commerce have the advantage of developing focused, individual product content. This approach also offers simplified imagery and branding, which are memorable to the customer and easier to retrieve. Finally, it makes it easier and more accurate to measure product-specific advertising, with few ties in assessment to other company brands.
