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CLEP Principles of Marketing Exam Prep

Category - CLEP Marketing

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McDonald’s new falafel sandwich offering is an addition to the company’s well-known products, such as the Big Mac and Filet-o-Fish, in what is called a _____________.
  1. Product line extension
  2. Ethnic integration strategy
  3. Product line rearrangement
  4. Global branding
  5. Branding uniformity
Explanation
Answer: A - McDonald’s new falafel sandwich offerings is an addition to the company’s well-known products, such as the Big Mac and McFillet, in what is called a product line extension. When a company adds new products to an existing line, it is termed a product line extension. The goal of such an extension is to use a company’s brand popularity to introduce a new product. This also helps the company introduce greater variety in their offerings and compete more broadly in the market.
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