Practice Quiz

Home Inspection

Category - Business Operations

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Why might it be viewed as misleading to market yourself as the "best" home inspector in your community?
  1. It can confuse clients who might believe the designation is based on certification scores.
  2. It is impossible to make that claim without knowing every inspector in the community.
  3. It suggests there has been some type of formal evaluation of all inspectors.
  4. All of the above
Explanation
Answer: D - It might be viewed as misleading to market yourself as the "best" home inspector in your community for all of the above reasons. The public may believe that your self-designation as "best" is actually an official indication of your abilities, because there are licenses and certifications involved. There can only be one "best" inspector in a community, and such a ranking is impossible to determine. If you decide to use "best" in marketing materials, include information that backs up your claim such as number of complaints filed, number of satisfied customers, customer service ratings, and awards received for your work.
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