Practice Quiz

Supply Chain Manager Exam Prep

Category - CRM

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Which of the following is NOT considered a common purpose of CRM?
  1. Better management of customers through the introduction of reliable systems and methods.
  2. Enabling organizations to service their existing customers more emphatically and forcefully.
  3. Providing demand forecast of consumers /purchasers.
  4. All of the above.
Explanation
Answer: C - Customer Relationship Management (CRM) processes focus on downstream interactions between enterprise and its customers. Both options A and B. are primary functions of CRM, whereas option C (demand forecast) is something that CRM does not do.
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