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Consulting Case Interview Practice Questions

Category - Strategy

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Which of the following choices is a strategic planning framework?

SWOT
Marginal analysis
PERT
Synergies
Leadership Vision

Explanation

Answer: A - SWOT stands for Strengths, Weaknesses, Opportunities and Threats and is a strategic planning framework.

Strengths: attributes are helpful to achieving the objective.
Weaknesses: attributes that are harmful to achieving the objective.
Opportunities: external conditions that are helpful to achieving the objective
Threats: external conditions which could do damage to the business's performance

Key Takeaway: This is a bit of a bailout framework you can use when asked about a company’s characteristics and positioning in the market.

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