Supply Chain Management

Category - Efficiency

What will be the pricing strategy on a responsive and an efficient supply chain respectively?
  1. Lower margin, higher margin.
  2. Higher margin, lower margin.
  3. Both will have higher margin.
  4. Equal margin.
Explanation
Answer: B - Supply chain efficiency refers to the expenditure in production and distribution of goods to consumers, so an efficient supply chain will have a lower margin. On the other hand, a responsive, quick-working supply chain will demand a higher cost and will therefore have a higher margin.
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