Practice Quiz

Veterinary Practice Manager

Category - CVPM

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What is the difference between advertising and marketing a veterinary practice?
  1. Advertising utilizes mass media while marketing utilizes direct mail
  2. Advertising announces promotions or a sale, marketing announces value
  3. Advertising announces the value of the service, marketing gives information with an implied intent to sell
  4. Advertising utilizes a single media, marketing utilizes multiple media channels
Explanation
Answer: C-The difference between advertising and marketing a veterinary practice is that advertising announces the value of the service, and marketing gives information with an implied intent to sell.
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