CBAP Business Analyst Exam Prep

Answer B: False - Sunk costs have already been incurred and should not be used in deciding whether or not to move forward with a project or not.

Key Takeaway: You will hear so many times “We’ve already put so much into this project, we have to finish it!” Be gentle in the future when you correct people on this front. Remember, that it is not only cash, but emotional investment that managers often have in a project.